Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.
Skill Level: Beginner
