This course focuses on the skills and abilities that students will require in order to sell financial services to customers in the banking, investment, and insurance sectors. It examines the role of personal selling in a company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful salespeople. This course also studies the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.
Skill Level: Beginner
