Summary of BUSD 2008 - Marketing Strategy - F2F Master 2017

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BUSD 2008 - Marketing Strategy - F2F Master 2017

Teacher: Nicholle Carriere
Teacher: Pamela Robertson
Teacher: Chantayne Tierling

Skill Level: Beginner

General

Announcements

Start Here

STEP 1: Welcome to Marketing Strategy

Welcome Letter

STEP 2: Using Your MyMail

Unit 1: Contemporary Marketing and the Marketing Environment

Unit 1: Overview

Topic 1.1: Contemporary Marketing

Topic 1.1: PowerPoint

Topic 1.1: PowerPoint (PDF)

Topic 1.2: The External Marketing Environment

Topic 1.2: PowerPoint

Topic 1.2: PowerPoint (PDF)

Assignment 1: External Marketing Environment

Unit 2: Marketing Intelligence, Consumer Behaviour, and Business-to Business Marketing

Unit 2: Overview

Topic 2.1: Marketing Intelligence

Topic 2.1: PowerPoint

Topic 2.1: PowerPoint (PDF)

Topic 2.2: Consumer Buying Behaviour

Topic 2.2: PowerPoint

Topic 2.2: PowerPoint (PDF)

Topic 2.3: Business-to-Business Marketing and Organizational Buying Behaviour

Topic 2.3: PowerPoint

Topic 2.3: PowerPoint (PDF)

Topic 2.1: Survey Questions

Topic 2.1: Drag and Drop Activity for Review of Chapter 3 Concepts

Topic 2.2: Quizlet for Review of Chapter 4 Concepts

Unit 3: Market Segmentation, Target Marketing, and Marketing Strategy

Unit 3: Overview

Topic 3.1: Market Segmentation and Target Marketing

Topic 3.1: PowerPoint (PDF)

Topic 3.1: PowerPoint

Topic 3.2: Strategic Marketing Planning

Topic 3.2: PowerPoint

Topic 3.2: PowerPoint (PDF)

Assignment 2: Market Segmentation and Target Marketing

Topic 3.1: Describing the Target Market

Topic 3.2: SWOT Analysis Activity

Midterm Exam

Midterm Exam

Unit 4: Product

Unit 4: Overview

Topic 4.1: Product Strategy

Topic 4.1: PowerPoint

Topic 4.1: PowerPoint (PDF)

Topic 4.2: Product Management

Topic 4.2: PowerPoint

Topic 4.2: PowerPoint (PDF)

Case Analysis: Rumble Supershake

Topic 4.1: Quizlet for Review of Chapter 8 Concepts

Topic 4.2: Quizlet for Review of Chapter 9 Concepts

Unit 5: Price

Unit 5: Overview

Topic 5.1: Price Strategy and Determination

Topic 5.1: PowerPoint

Topic 5.1: PowerPoint (PDF)

Topic 5.2: Price Management

Topic 5.2: PowerPoint

Topic 5.2: PowerPoint (PDF)

Topic 5.2: Drag and Drop Activity for Review of Chapter 11 Concepts

Unit 6: Distribution

Unit 6: Overview

Topic 6.1: Distribution and Supply Chain Management

Topic 6.1: PowerPoint

Topic 6.1: PowerPoint (PDF)

Topic 6.2: Retailing

Topic 6.2: PowerPoint

Topic 6.2: PowerPoint (PDF)

Supply Chain 6.1

Retail Trends Activity 6.2

Unit 7: Integrated Marketing Communication

Unit 7: Overview

Topic 7.1: Integrated Marketing Communications and Emerging Media Platforms

Topic 7.1: PowerPoint

Topic 7.1: PowerPoint (PDF)

Topic 7.2: IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Topic 7.2: PowerPoint

Topic 7.2: PowerPoint (PDF)