Summary of DATA3301 (DRAFT)- Digital Marketing Analytics 2025-26

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DATA3301 (DRAFT)- Digital Marketing Analytics 2025-26

Teacher: Monica Fernandez
Teacher: Jason Lee
Teacher: Daisy Loh
Teacher: Zachary Penner
Teacher: Marlene Phillips
Teacher: Asif Siddiqui

Skill Level: Beginner

Welcome to the Course Video - WATCH THIS!

Course Outline

Virtual Classroom

Module 1: Overview and Specific Learning Activities

Module 1: Readings

Module 2: Overview and Specific Learning Activities

Module 2: Readings

Module 3: Overview and Specific Learning Activities

Module 3: Readings

Module 4: Overview and Specific Learning Activities

Module 4: Readings

Dropbox: Final Project Campaign Strategy and Measurement

Downloading misiwe pehtâkwan Calendar to a Phone Instructions

misiwe pehtâkwan User Manual

Kaltura Virtual Classroom Student Resources

Course info

DATA3301 (DRAFT)- Digital Marketing Analytics 2025-26

Start Here

Welcome to the Course Video - WATCH THIS!

Course Outline

Course Resources

Virtual Classroom

Assessments

Module 1: Introduction to Analytics

Module 1: Overview and Specific Learning Activities

Module 1: Readings

Module 2: SEO & SEM

Module 2: Overview and Specific Learning Activities

Module 2: Readings

Module 3: Reports and Analytics

Module 3: Overview and Specific Learning Activities

Module 3: Readings

Module 4: Social Media Analytics

Module 4: Overview and Specific Learning Activities

Module 4: Readings

Module 5: Final Project

Dropbox: Final Project Campaign Strategy and Measurement

Additional Student Supports and Resources

Downloading misiwe pehtâkwan Calendar to a Phone Instructions

misiwe pehtâkwan User Manual

Kaltura Virtual Classroom Student Resources

Instructor Resources (Keep Hidden)

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DATA3301 (DRAFT)- Digital Marketing Analytics 2025-26